List Building Strategies - Part 2

Leveraging on Joint Ventures 
When Internet marketers hear the term, „Joint Venture‟ they will immediately begin to drool... maybe ever to slightly... but they are certainly drooling. 
New marketers dream of getting that first lucrative Joint Venture deal under their belts (and into their bank accounts). Well-seasoned Internet marketers always have both ears and both eyes wide open searching for their next Joint Venture opportunity. 
Everybody wants a Joint Venture for the very simple reason that they are lucrative... and „lucrative‟ is an understatement. 
The first, most important and most on-going task of every Internet marketer is to build an opt-in list
There are basically three kinds of lists and all of them are not created equally. 
First there are lists that are bought... these are just about worthless
Second there are lists of potential customers. Potential customer lists are valuable because they are lists of people who have opted in to a mailing list and may well buy something at some point but they haven‟t as yet. 
The third kind of list is the „paid customers list‟. The paid customers list is the one that is very, very, very valuable. This is a list of people who have actually bought a product or service. They have already proven that they will spend money. Most importantly, the paid customer list is one of the factors that potential Joint Venture partners will base their decision of whether to Joint Venture with you or not will base their decision upon. 
So... building a paid customer list is the number one task for an Internet marketer. In order to build a paid customer list, you may well have to give something away. One of the best ways to build a paid customer list is to offer a product that is relatively inexpensive... say one that will sell for $9.95 or even $19.95... to Joint Venture partners and allow them to keep all of the profits from the sale. That‟s right. Give them 100% of the profit... the whole $9.95 or $19.95 that the product sells for. 
What you get is a long paid customer list which will turn out to be a lot more valuable than the $5 or $10 dollars per sale that you would have made. That paid customer list is like your own private gold mine. It can be used to leverage future Joint Venture deals that will add a lot of money to your bottom line. 
Another method that can be used to build that valuable paid customer list is to have two membership sites... one free and one paid. 
You can then offer Joint Venture partners the opportunity to give away free memberships and an opportunity to gain a commission when anyone that they send the offer of a free membership chooses to upgrade to a paid membership. You can structure this offer as a one-time payment for an up-grade or as an ongoing commission on the price of the monthly subscription. 
By using either of the above discussed methods for your first Joint Venture deals you will have built a paid customers list and you will also managed to create some serious credibility for yourself. Both are assets that are beyond placing a value upon. This is the formula for success:

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